TransGaming Inc.

Over the last few months TransGaming has executed on the first two in a series of bold strategic initiatives in support of our ongoing aim to dominate the global connected television space.

First, we launched MIPS Technology support on GameTree TV, our interactive entertainment platform for connected television. MIPS is the provider of technology that powers over 75% of the set-top boxes in the connected television market, including Broadcom-based devices. This is another milestone in TransGaming’s strategy to systematically broaden GameTree TV’s addressable market. We built and commercialized an outstanding Intel architecture-based solution and we then extended that solution to address the vast majority of the overall market with our support for Broadcom/MIPS based devices. In a similar fashion, we are hard at work extending the platform to include other devices to make GameTree TV a truly ubiquitous and global interactive entertainment solution.

Contrary to what the media has been reporting, Intel is not shutting down its Digital Home Group and departing the Smart TV business. They are, however, shutting down their retail segment and no longer pursuing the Digital TV market category. Intel will continue to create the same System-on-Chips that our GameTree TV platform has been based on and is merging their Digital Home Group with their Tablet Group. These changes do not adversely impact TransGaming nor our GameTree TV roadmap since our work with Intel was based around the IPTV and Cable TV market segments.

It's trite to say that the Internet has transformed the world forever and it's also a very obvious statement. However, the ripples of the prolific Internet continue to have a tsunami like effect on all aspects of life and have indeed transformed the very nature by which society interacts. The Internet has evolved from the "Internet" as we knew it to a core and mission critical facet of global infrastructure. Its importance is no different nor less significant then the infrastructure of roads and highways that make modern day transportation possible and this social medium has become the backbone of human interaction around the world.

I've usually in the past written about general updates, my perspectives on the industry, and where and how TransGaming fits into the ecosystem. However, with the release of SPORE Creature Creator in June and the impending release of SPORE in September, both the brilliant brainchild of Will Wright and quite possibly one of EA's most industrious endeavours, I am compelled to provide some of my thoughts on why this game has created such a buzz.

My President's Message was always intended to be a regular column where I communicated my perspectives on the industry and, of course, on TransGaming to my readers. I have received great feedback to my past columns and now my readers are asking why I haven't shared my thoughts with them for such a long while.

Regardless of where in the world you live, most people recognize that Los Angeles is a large urban sprawl. With a population of over 20 million, you would think that major conventions would have a negligible impact on the city itself. However, each year when E3 descends down on L.A., the citizens of L.A. stop and take notice. Mainstream newspapers, television, and billboards all focus on the plethora of major announcements that game companies are issuing at E3 and everyone from hotel staff to sales associates at remote stores eagerly ask about the "big gaming show".