TransGaming Acquires Oberon Media's Interactive TV & Connected TV Division

January 4, 2012 Press Release

TORONTO, CANADA – January 4, 2012 – TransGaming Inc. (TSX-V:TNG), the global leader in the multiplatform deployment of interactive entertainment, today announced the strategic acquisition of the Interactive TV (iTV) & Connected TV division of Oberon Media, an acclaimed operator of game services and a world-renowned creator and distributor of games for the interactive and connected TV market.

The acquisition, which is expected to close January 6th 2012, will bring TransGaming a new recurring multi-million dollar annual revenue stream generated through distribution agreements with a number of leading Smart TV manufacturers as well as an extensive network of cable, satellite and iTV service providers. This network of service providers includes DISH Network and DIRECTV in North America and Reliance Digital TV and AirTel Digital TV, through 3rd party distribution agreements in the Indo-Pacific region, giving TransGaming reach to over 50 million households resulting in one of the largest connected TV distribution footprints in the world.

The addition of Oberon Media’s extensive games catalog adds over 100 video game titles to TransGaming’s GameTree™ TV portfolio, giving it the most comprehensive content library available for Smart TV. The Oberon Media licenses include some of the world’s most successful and recognizable game franchises ranging from Tetris® to a variety of iconic brands from Hasbro.

The aggregate purchase price of the assets is approximately US $7.0 million, consisting of US $3.0 million on closing, US $2.0 million in earn outs based on the achievement of revenue thresholds and the issuance of 4 million shares of TransGaming.

"With the strategic acquisition of Oberon Media’s iTV & Connected TV division, TransGaming cements its position as the clear leader in the delivery of video games to the connected living room," commented Vikas Gupta, CEO & President of TransGaming. "We now have the ability to reach the hundreds of millions of set-top boxes currently deployed in living rooms globally, while also defining a clear migration path for service providers to bring high quality gaming to their subscribers as they deploy next generation devices. We have immediately increased our total addressable market for GameTree TV and have created a compelling value proposition unmatched by any other company in this space."

"Our team that has worked within the interactive TV business has developed an extremely strong presence in this market, and we’re delighted that they will be able to move to TransGaming and continue this success. Through this combination of assets, we are also confident that our customers will have a terrific interactive TV experience moving forward," said Bob Hayes, President and COO of Oberon Media. "This transaction marks an important step in our transformation of Oberon into a streamlined and highly focused company. Although Oberon will continue to distribute games to connected and interactive TVs via TransGaming’s global network, our efforts will now be centered on the growth of our recently launched Blaze ecommerce platform, which provides personalized and targeted solutions to our partners and their customers."

The transaction is subject to the approval of the TSX Venture Exchange. TransGaming will be hosting a conference call on January 4, 2012 at 4:00pm EST to discuss this transaction. Conference call details are as follows:
Dial-in number: +1 (416) 340-2217
Pass code: 6184576

Further information will be released to the market at the time of closing.

About TransGaming Inc.,
TransGaming, Inc. (TSX-V: TNG), is the global leader in the multiplatform deployment of interactive entertainment. TransGaming works with the industry's leading developers and publishers to enable and distribute games for Smart TV set-top boxes, Mac computers, and Linux/CE platforms. TransGaming is headquartered in Toronto, Canada, with offices in Ottawa and Atlanta. To learn more about TransGaming visit http://www.transgaming.com.

About Oberon Media, Inc.
Oberon Media is one of the world's leading multi-platform casual games companies, delivering global, integrated games solutions across online, mobile/Smartphone, and retail categories. Oberon Media game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, AT&T, Yahoo!, Orange (France Telecom) and more. Oberon Media's top-selling casual games are played across multiple gaming platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America and Europe, and is backed by Goldman Sachs, Infinity Equity and Morgan Stanley.

TransGaming Inc. Contacts:

Dennis Ensing
Chief Financial Officer
TransGaming Inc
+1 416 979 9900 x. 321
dennis@transgaming.com

Jade Wilkinson
LEWIS PR
+1 415 992 4400
transGaming@lewispr.com

Jean-Francois (JF) Dube
Investor Relations - Canada
+1 877 848 8790
investors@transgaming.com

Adam P. Lowensteiner
Investor Relations – United States
Wolfe Axelrod Weinberger Associates LLC
+1 212 370 4500
adam@wolfeaxelrod.com

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FORWARD-LOOKING STATEMENTS
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