TransGaming Announces Winner of the $50,000 GameTree Developer Competition

July 21, 2011 Press Release

Martial arts-themed board game, Yo Deshi, impresses judges to clinch top prize and industry recognition

SEATTLE, WASHINGTON – July 21, 2011 – TransGaming Inc. (TSX-V:TNG), the global leader in the multiplatform deployment of games, today announced the winner of TransGaming’s GameTree Developer Competition; Yo Deshi by Proper Games.

Yo Deshi is a cerebral martial arts-themed board game that challenges players of all levels with a unique multi-player puzzle experience. Gamers can experience the excitement of incredible gains and stunning losses as they engage both real and simulated opponents with a range of thought-provoking strategies. Featuring highly immersive and fully customizable gameplay, the game was chosen as the grand prize winner of TransGaming’s GameTree Developer Competition.

The influential celebrity judges include; actor, director, producer and writer LeVar Burton, President of Development at Jerry Bruckheimer Games Inc., Jay Cohen, and Lorne Lanning, Co-founder of Oddmobb, Inc. The competition launched in January where developers were offered the chance to win $50,000 and have their game featured on the GameTree TV platform for Smart TV.

“We were highly impressed by the level of skill that all the finalists demonstrated. In the end it came down to talent, attention to detail and the overall quality of the winning game,” said LeVar Burton, actor, director, producer, writer and panel judge.

“We’ve been able to offer developers the chance to reach a global audience with GameTree TV, a fantastic opportunity for a new developer eager to make their mark on the industry. It’s an exciting time for developers; the way we all interact with games and entertainment on a daily basis is changing rapidly and TransGaming is playing a vital part in that process.” added Burton.

The winning announcement was made at the industry-leading casual gaming conference, Casual Connect in Seattle this week. As part of the winning prize, Yo Deshi will be featured and distributed on the GameTree TV platform, making it accessible to multi-millions of Smart TV users as the GameTree TV market adoption continues to grow.

“Our passion for discovering, promoting and distributing the innovative content developed by the incredibly talented independent game development community is the main reason we decided to run this competition. We received an overwhelming response from developers around the world and were thrilled by the quality of the submissions,” commented Vikas Gupta, CEO & President of TransGaming. “GameTree TV is emerging as a top new gaming platform and we are extremely happy that Yo Deshi, and all of our finalists, are going to be part of the experience. My sincere congratulations go out to Yo Deshi and Proper Games.”
 

About GameTree TV, a TransGaming product

GameTree TV is the premiere on-demand Smart TV gaming platform, offering an unparalleled user experience on the next generation of set-top boxes and connected consumer electronic (CE) devices. The GameTree TV Platform delivers an extensive catalog of video games that can quickly and easily be accessed on-demand. Through a flexible and seamless transaction system, subscribers can choose from a variety of pricing models billed directly through the cable provider. For more information about GameTree TV, visit http://gametreetv.com.

About TransGaming Inc.

TransGaming, Inc. (TSX-V: TNG), is the global leader in the deployment and distribution of electronic entertainment across multiple platforms. TransGaming works with the industry's leading developers and publishers to enable and distribute games for Smart TV set-top boxes, Mac computers, and Linux/CE platforms. TransGaming is headquartered in Toronto, Canada, with offices in Ottawa and Atlanta. To learn more about TransGaming visit www.transgaming.com

TransGaming Inc. Contacts:

Jade Wilkinson
LEWIS PR
+1 415 992 4400
TransGaming@lewispr.com

Jean-Francois (JF) Dube
Investor Relations - Canada
+1 877 848 8790
investors@transgaming.com

Adam P. Lowensteiner
Investor Relations – United States
Wolfe Axelrod Weinberger Associates LLC
+1 212 370 4500
adam@wolfeaxelrod.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.