Custom Multi-Screen and Multi-Player Game To Launch on Smart TV Platform
TORONTO, CANADA – July 17, 2012 – TransGaming Inc. (TSX-V:TNG), the global leader in the multiplatform deployment of games, today announced that it is developing an exclusive World Poker Tour® (WPT®) game for Smart TV that is expected to launch in the fall with a number of operators around the world.
The WPT video game will be available on GameTree™ TV, TransGaming's premier on-demand Smart TV gaming platform, and will demonstrate the incredible potential for interactivity and social engagement in the connected living room. The game will fully leverage GameTree TV’s innovative capabilities including Multi-screen support and Multi-player gameplay to offer an experience that mirrors World Poker Tour TV programming, watched by almost 700,000 fans weekly. With a presence in live events, web and mobile, WPT is one of the most recognized brands in televised gaming and entertainment, catering to an estimated market of over 100 million poker players worldwide.
This immersive Smart TV game will offer a true WPT feel, including an exact replica of the famous World Poker Tour stage and original voiceovers from the show's on-air personalities, making players feel as though they are playing in a real interactive WPT tournament. The game will include a range of micro-transaction capabilities to allow players to customize their experience by purchasing a spectrum of products, including chips, during a tournament.
"The World Poker Tour brand is loved worldwide because fans know it delivers an incredible poker experience. We trust TransGaming to bring that experience to the emerging Smart TV platform," said Adam Pliska, President of World Poker Tour. "When we saw the possibilities that GameTree TV offers, we felt strongly that World Poker Tour needed to be on it. It will be a true-to-life World Poker Tour experience that our fans will love."
"We will immerse players around the globe in the incredible World Poker Tour experience transporting them from the living room to what will feel like a real tournament. GameTree TV will deliver the type of rich and socially engaging WPT experience that was previously unimaginable with conventional TV," commented Vikas Gupta, CEO & President of TransGaming Inc. "In order to catapult Smart TV forward, specific experiences need to be delivered and we are going to set the bar for quality gaming with World Poker Tour that will drive gaming to the forefront of Smart TV based living room entertainment."
About World Poker Tour
World Poker Tour (WPT) is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online and mobile. Leading innovation in the sport of poker since 2002, WPT ignited the global poker boom with the creation of a unique television show based on a series of high stakes poker tournaments. WPT has broadcast globally in over 150 countries and territories and is currently airing the all-new tenth season on FSN in the United States. Season X of WPT is sponsored by ClubWPT.com, a unique online membership site which offers inside access to the WPT as well as a sweepstakes-based poker club and is available in 35 states across the U.S. WPT participates in strategic brand license, partnership and sponsorship opportunities. WPT Enterprises Inc. is a subsidiary of bwin.party digital entertainment plc. For more information, go to WorldPokerTour.com.
World Poker Tour Contacts:
Jon Katkin — Jonathan.Katkin@wpt.com
About TransGaming Inc.
TransGaming Inc. (TSX-V: TNG) is the global leader in the multiplatform deployment of interactive entertainment. TransGaming works with the industry's leading developers and publishers to enable and distribute games for Smart TVs, next-generation set-top boxes, Mac computers, and Linux/CE platforms. TransGaming is headquartered in Toronto, Canada.
TransGaming has recently updated its website to provide a range of information from company news to industry articles, commentary, and insight. Please visit www.transgaming.com to learn more. In addition, TransGaming provides regular business and industry updates through its social media channels. Like us on Facebook and follow us on Twitter at: @TransGaming and @VikasKGupta.
TransGaming Inc. Contacts:
+1 415 992 4400
Jean-Francois (JF) Dube
Investor Relations – Canada
+1 877 848 8790
Adam P. Lowensteiner
Investor Relations – United States
Wolfe Axelrod Weinberger Associates LLC
+1 212 370 4500
Chief Financial Officer
+1 416 979 9900 x321
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