TORONTO, ONTARIO, July 20, 2010 - TransGaming, Inc. (TSX-V: TNG) announced that it has secured the first in a number of active agreements to deploy GameTreeTV in the European market before the end of 2010. The first deployment will be with a European Managed Service Operator (MSO) who will begin releasing the new generation of set-top boxes to their subscriber base of multi-millions of households. Financial terms were not disclosed due to confidentiality reasons. TransGaming will be working closely with this MSO over the next few months to prepare for the commercial launch of GameTreeTV, which is currently slated for late 2010.
The GameTreeTV Gaming Platform is an on-demand video games service that gives consumers access to high quality games directly from the comfort of their living rooms through any Intel CE Media Processor based device. Consumers will be able to access a broad assortment of well-known, popular arcade, puzzle, family and adventure style games from the growing library at GameTreeTV.
"This agreement is a major milestone and demonstration of TransGaming's leading role in revolutionizing the delivery of high-end interactive content in the digital home," said Vikas Gupta, President and CEO of TransGaming. "We are excited that European consumers will be the first to enjoy the ability to play great games directly through their set-top box and conveniently will be able to transact their games through a variety of consumer friendly business models."
TransGaming first unveiled its GameTreeTV platform at the Intel Developer Forum in September last year while announcing a strategic collaboration agreement with Intel Corporation and an investment by Intel Capital.
About TransGaming, Inc.
TransGaming Inc. (TSX-V: TNG), is a leader in the development of unique software products that facilitate the deployment and distribution of games across multiple platforms. TransGaming's portability technologies significantly reduce the time-to-market for and costs associated with multi-platform releases of games. TransGaming works with many of the industry's leading developers and publishers to enable and distribute their games for the Mac and Linux/CE platforms, and currently markets products under: Cider (Mac Gaming), GameTree (Game Publishing & Distribution Platforms), Cedega (Linux Gaming), and SwiftShader (Graphics Rendering). TransGaming is headquartered in Toronto, Canada, maintains an R&D center in Ottawa, Canada, and has a new subsidiary – TransGaming Digital Home in Atlanta, GA. To learn more about TransGaming visit www.transgaming.com.
Contacts
Paul Nowosad
TransGaming, Inc.
VP Marketing & Licensing
paul.nowosad@transgaming.com
+1 416-979-9900 x 323
Jean-Francois (JF) Dube
Boxe Communications
Investor Relations - Canada
+1 877-848-8790
investors@transgaming.com
Adam P. Lowensteiner
Wolfe Axelrod Weinberger Assoc. LLC
Investor Relations – United States
+1 212-370-4500 x 25
adam@wolfeaxelrod.com
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